TRA Advisor

TRA ADVISOR

Welcome to the TRA Advisor, a collection of articles, essays, opinions, and tips on various aspects of the marketing communications process, written by yours truly. Enjoy.

MarCom in Hard Times:
How to Cut Your Budget and Improve Results

Why a Marketing Communications Firm?
Putting Things in Perspective.

Turning Vision Into Reality:
A Primer on Strategic Planning.

Photos, Photos, Who Owns the Photos?

Press Kits: What, When, Where and How

Getting Your Message to the Right People, at the Right Time

Recent Articles by Tom Rankin

What Does It Cost?:
How to Make an Apples to Apples Comparison of PR and MarCom Services.

Ten Ways to Make News
(and help sell your products).

PR and Propaganda: on the Ethics of Truth

Zen and the Art of PR:
Image Building as a Self-Fulfilling Prophecy.

Marketing PR in the Life Sciences:
A Primer