Key TRA Personnel

Thomas R. Rankin, APR
President & CEO

Tom Rankin, president of Thomas Rankin Associates, has more than thirty years of experience in the communications field. A creative and talented writer, Tom has worked as a copywriter, account executive, and public relations director, and has founded and served as a principal officer in two successful advertising and public relations firms, both of which specialize in industrial communications.

Tom has a unique ability to recognize and creatively promote "news value" in his clients' products and services. Moreover, his aptitude for technical and scientific detail, combined with his ability to digest new material quickly, acquire an overall understanding of a market niche, and strategize positioning and marketing approach, set him apart as a topnotch PR professional. A long-term strategic thinker, Tom has developed programs that have launched new businesses, positioned small unknowns as market leaders, and sustained others through periods of market decline.

Tom is a Counselor and fully Accredited Member of the Public Relations Society of America, and a member of the Society of Plastics Engineers.

He is also the author of several fantasy novels which comprise the fantasy series, The Valerian Chronicles as well as numerous short stories and poems.

Lauren Rankin
Account Associate

Lauren has been with Thomas Rankin Associates for over 15 years. Her activities include administrative and financial; copy and art prep and coordination; editorial support and media relations. An excellent proofreader, Lauren has a keen eye for detail and an unrelenting sense of when a line of copy fails to mean what its author intended. These skills serve to make her an invaluable resource to trade editors. Lauren has recently begun to dabble in the more arcane aspects of website setup and maintenance as well.

Lauren handles news release distribution (electronic and otherwise), maintains the TRA Press Room, and is responsible for prepping, proofing and coordinating copy, keeping the books, and generally keeping the business (and its CEO) functioning. A former teacher and bank investment officer, Lauren holds a BS degree in Biology and an MA in Theology. She and Tom have been a "team" for nearly 30 years, and their greatest achievement to date is having raised two children to responsible adulthood!

Alan Greco
Alan Greco Design

For more than twelve years, Alan Greco Design has been providing companies with high quality graphic design solutions in a wide variety of media.

When you come to Alan Greco Design, you work directly with the founder, Alan Greco, who guides you through the design process comfortably and efficiently.

Each project Alan Greco Design undertakes reflects clear, concise design communication principles; knowledge of the science and craft of printing; and fluency in graphics-related computer software, all of which enable your marketing or employee literature, product packaging, or web site to achieve the results you intended.

Joel Cassola
Senior Writer

Joel Cassola has been providing copywriting services and PR programs to direct clients and Advertising/PR agencies since 1980 through Joel Cassola & Associates Ltd. Prior to that, he was Editorial Program Manager for Horton, Church & Goff, one of New Englandís top ten advertising agencies.

Joel specializes in business-to-business writing, having worked on such accounts as General Electric Wiring Devices, Brown & Sharpe, GTECH, Aetna Business Credit, Modicon, Monsanto Chemicals, Digital Equipment Corporation and PerkinElmer Life Sciences, to name just a few. He is a skilled interviewer and is convinced that good "source information" is the cornerstone of successful PR and marketing communications programs. He has written hundreds of trade journal feature and case history articles, as well as press kit copy, newsletters, white papers and web content, etc.

When not at the office, Joel can usually be found at the local Starbucks, transfixed over his laptop, fueled by a double cappuccino. In his spare time, Joel likes to bike and hike, occasionally on (small!) mountains. He also enjoys music and reading.

Jason Rankin
Webmaster/Systems Administrator
2004 BS Computer Science, University of Rhode Island

Jason provides systems administration, technical support and web development for TRA. Jason also works for Anteon Inc. as a software engineer. When not in front of his computer Jason can usually be found in front of someone else's computer, watching sports, or enjoying the outdoors.

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Thomas Rankin Associates